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HelloTalk reduces cost to download by 200% through influencer marketing

HelloTalk is a language learning app that lets you connect with native speakers anywhere in the world. Here’s how they drove more downloads at a lower cost with influencer marketing.

PUBLISHED IN
B2C
Content Marketing

How Babbel smashed their Black Friday sales with influencer dark posts

Babbel was the world’s first language learning app and has sold over 10 million subscriptions since its launch in 2008. Here’s how my influencer marketing campaign brought in the most sales for their Black Friday sale out of all English-speaking content creators.

PUBLISHED IN
B2C
Content Marketing

Sami Insurance leverages buyer insights to sharpen positioning and messaging

Sami is changing the way Australian sole traders and small businesses get insured. Here’s how I crafted Ideal Customer Profiles to shape their go-to-market strategy.

PUBLISHED IN
B2B
SaaS
Customer Research
Messaging
GTM

Naked French becomes a top 10 podcast in 12+ countries

With over 3 million active podcasts, it takes a good strategy to stand out from the noise. Here’s how Naked French launched at the top of the Apple Podcast Charts and built an engaged audience of 90,000+ with no paid advertising spend.

PUBLISHED IN
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Dwellingright reduces cost per installation by 400%

Dwellingright is the personal life organizer that keeps busy people and their families on the same page. Here’s how they reduced acquisition costs while growing their user base.

PUBLISHED IN
B2C
SaaS
Performance Marketing

Revenued doubles pipeline with a data-led influencer strategy

Revenued is a scale-stage FinTech that’s served 10,000+ businesses across the US. Here’s how I ran a data-backed experimentation program to uncover new acquisition channels and build a high-performing influencer marketing motion.

PUBLISHED IN
B2B
Customer Research
Messaging
GTM
Influencer Marketing
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Michelle
Teo
Marketing Strategist & Content Creator
I'm always open to discuss your project, improve your online presence or help with any conversion and acquisition challenges you have.
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Contact:
michelle@michelleteo.com
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