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Rotessa builds a scalable, partner-led motion

Rotessa is a bootstrapped, 7-figure FinTech that provides recurring payment solutions for small businesses in North America. Here’s how I helped uncover an untapped partner base and turned it into a high-trust growth channel.

PUBLISHED IN
B2B
Customer Research
GTM
Partnerships

Lokalise sharpens their GTM strategy

After raising a $50M Series B, Lokalise wanted to scale with more precision. I helped them uncover how product managers actually buy and how to convert more of them.

PUBLISHED IN
B2B
Customer Research
Messaging
GTM
SaaS

Dofollow doubles monthly leads with no extra spend

dofollow.com is a premium link-building agency for SaaS companies. Here’s how I helped them improve acquisition efficiency.

PUBLISHED IN
B2B
GTM
Messaging
SaaS
Performance Marketing

Revenued doubles pipeline with a data-led influencer strategy

Revenued is a scale-stage FinTech that’s served 10,000+ businesses across the US. Here’s how I ran a data-backed experimentation program to uncover new acquisition channels and build a high-performing influencer marketing motion.

PUBLISHED IN
B2B
Customer Research
Messaging
GTM
Influencer Marketing

How Swell smashed its Product Hunt launch and secured $3.4m during the pandemic

Swell is a headless e-commerce platform that lets you create a store in minutes. After operating in stealth mode, Swell was ready to launch on Product Hunt, but they had to stand out from thousands of products and secure funding in the middle of the pandemic.

PUBLISHED IN
B2B
Product Launch
E-Commerce
SaaS

Rounded triples product signups

Rounded is an accounting app built for Australian freelancers and sole traders. Here’s how I helped the team increase monthly trial signups in 6 months and build a growth engine that continues to deliver strong unit economics.

PUBLISHED IN
B2B
SaaS
Performance Marketing

Dwellingright reduces cost per installation by 400%

Dwellingright is the personal life organizer that keeps busy people and their families on the same page. Here’s how they reduced acquisition costs while growing their user base.

PUBLISHED IN
B2C
SaaS
Performance Marketing

Sami Insurance leverages buyer insights to sharpen positioning and messaging

Sami is changing the way Australian sole traders and small businesses get insured. Here’s how I crafted Ideal Customer Profiles to shape their go-to-market strategy.

PUBLISHED IN
B2B
SaaS
Customer Research
Messaging
GTM

How Babbel smashed their Black Friday sales with influencer dark posts

Babbel was the world’s first language learning app and has sold over 10 million subscriptions since its launch in 2008. Here’s how my influencer marketing campaign brought in the most sales for their Black Friday sale out of all English-speaking content creators.

PUBLISHED IN
B2C
Content Marketing

HelloTalk reduces cost to download by 200% through influencer marketing

HelloTalk is a language learning app that lets you connect with native speakers anywhere in the world. Here’s how they drove more downloads at a lower cost with influencer marketing.

PUBLISHED IN
B2C
Content Marketing
Michelle
Teo
Marketing Strategist & Content Creator
I'm always open to discuss your project, improve your online presence or help with any conversion and acquisition challenges you have.
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Contact:
michelle@michelleteo.com
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